Radical Rebranding of Arts and Sciences

by Ben Atlas on 05.29.2009.2:39am · 0 comments

Thomas Stothard, Diagrams of book-shelves in the Royal Academy of Arts Library: Bays X & Y, 1814-18?

Thomas Stothard, Diagrams of book-shelves in the Royal Academy of Arts Library: Bays X & Y, 1814-18?

Seth Godin asks is marketing an art or a science? He naturally concludes it’s both and suggests that: “We need hats. The hat of the scientist and the hat of the artist. You can only wear one hat at a time, which is why I didn’t suggest that we need gloves. Figure out what sort of marketing you’re going to do today and go do that.”

Renaissance is known as the high time for art. Yet the art was based on the discoveries and the science of the perspective drawing. Philosophers still argue, what was first the idea of a “point of view” of the artistic illustrations. But no one represents the blurred lines between sciences and arts as much as the high priest of the Renaissance Leonardo. Fast-forward to quantum physics, the high achievement of the modern science, also a profound art, the products of intense abstractions and imagination.

I had a conversation with a friend about our disciplined Eastern European concept of art, while in the west art is a “state of mind”. Perhaps we need to revisit the labels instead of trying to classify our multidimensional creativity. Even Doug Bowman who left Google because they were crunching design, still would agree that in the end it’s all about methodology not about the demarcation between arts are sciences.

Image license courtesy Royal Academy of Arts

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