Seth Godin wrote a book about The Dip. He says that there is a dip in everything. You have to decide quickly if a dip worth riding but there is always a dip, it’s unavoidable. Success according to Seth is persevering in a dip. You climb out of dip to the other side and you see that most gave up, been broken by the dip. You succeed not by being smarted and luckier than others, but you succeed by having more stamina to ride a dip. When you find yourself on the other side of a dip the natural law of attrition elevates you above competition. There is some nice ring to this theory and it explains a lot about life but it never explains how statistically eliminated majority keeps on living at the bottom of a dip.
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