This is an illuminating video, Seth speaking about blogging. As you might know Seth Godin wrote a book about “the dip”. It is simple but an elegant idea about life. Essentially there is a dip in everything, the trick it to survive it and live to see the other side of the pit. But there is also a positive side to a dip, (reminds me of Judo principal – using your opponents weight as an advantage) a dip helps you to outlast the competition. The competition drops out during the dip stretch and if you have patience to wait, you will outlive them. Embrace the dip.
- Further Reading:
- The Godin Dip
- Loic le Meur Interviews Seth Godin
- Seth Godin on TED: Tribes are What Matter Now
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