This is an illuminating video, Seth speaking about blogging. As you might know Seth Godin wrote a book about “the dip”. It is simple but an elegant idea about life. Essentially there is a dip in everything, the trick it to survive it and live to see the other side of the pit. But there is also a positive side to a dip, (reminds me of Judo principal – using your opponents weight as an advantage) a dip helps you to outlast the competition. The competition drops out during the dip stretch and if you have patience to wait, you will outlive them. Embrace the dip.
Further Reading:
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