Dan Ariely posts:
“…cognitive dissonance suggests that if you really want a guy, you have to create a dissonance for him, so that he will say, “Wow, if I put in all this effort for the woman – I must love her.” This means that instead of putting out early, you have George pursue you. Instead of splitting the check, you let him pick up the entire tab. Instead of calling him up and suggesting dates, you leave the calling and planning up to him. In other words, make him work, and he will rationalize it by deciding he loves you.”
This is an interesting take, Dan is saying that “hard to get” makes the other hassle to get you, he or she puts in the effort, this effort makes the reward more valuable, more valuable than the abstraction of the reward itself! This has broad implications about all kinds of investments people make in their lives. Say someone invested emotionally and financially in God (and as we know God never picks up his check), than he will be like head over heals…