Faris Yakob writes in Brands as Modern Myths about the quote:
“…he is conflating myths here with lies, and he knows it – because later on in the article he says: ‘this isn’t to say stories aren’t important’ and ‘it’s still storytelling – just done differently’.”
Faris piles on:
Duckworth points out, “brands enable us to make sense and create meanings for ourselves in the socia world of consumption in which we participate.”
Right… and what is the definition myth? …My point exactly. Speaking of ads and myths, what happened to the good old ads like this 1968 one from the American Airlines?
{ 2 comments… read them below or add one }
hello mate.
this is a complex questions but my short thought is
lies and fiction are different. and myths and stories are different. myths are stories that help explain something, tell us something about ourselves, provide value systems for culture and so on. so I think myth is better than lie ;)
faris, the original Greek myth where metaphors that guided generations of people and to this day nurture our imagination , i.e Nike, etc. Yet the myths were complete fabrication if you dint like the word lie. Ar lets just say people have a tendency to embellish a story, especially when they want to sell somehting.