Edwin Tofslie created this Evolution of Apple (1976-2009) image [click to enlarge]. This is how everything should be designed, a multi-step, multi-year process of trial and error. The world of the “one off” products is fundamentally flawed. Just look at the house you live in.
Further Reading:
Why Michael Arrington is Critical of Apple
Tap’d NY with Craig Zucker
The Folding Plug Wins Design Award
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