Few weeks back I had a pleasure of getting together with the America’s Rabbi Shmuley Boteach at the Carlebach Shule in Manhattan, the famous place where they mastered the melodic lip service to getting high. I don’t think I have ever met a person in my life who can drop that many names per minute, but this is not what I would like to write about. As I was listening to Shmuley it suddenly dawned on me. I was wondering why the average thinkers such as Malcolm Cladwell are so popular and then I read the article about Malcolm in the Guardian where he says: “I’m interested in the slightly dumb and obvious, not the deeply weird and obscure” and “I like to think I’m on the high side of the middle. Upper-middlebrow…” So there, Malcolm Cladwell admits the mediocrity of his populist work but at least he reserves the claim to the effort required in the dumbing down.
As I was listening to Shmuley Boteach I realized this he doesn’t have to lower himself to the low-middlebrow. He is a natural. Why mediocrity of this sort attracts that much attention? When I would tell people – “the merchandise is thin”, they would reply: “I like him because he really means it, he is sincere”. Indeed he is sincere, earnest and enthusiastic in his pedestrian populism. This is really the secret of the popularity of all the “speakers” in that universe. The bar is so low, yet an intellectual midget still walks under it holding his head high. It’s that middlebrow affirmation that the crowds seek so desperately and Shmuley Boteach delivers the smackdown uppercut under the middlebrow effortlessly.
The Online Cordiality
by Ben Atlas on 05.7.2010.7:50am · 0 comments
I am still amazed about the lack of civility online. It seem that if a person wants to leave a comment, he or she should display even more decorum than off-line. This is the least that would be required in a face to face encounter: Hello, my name is (insert a real first and last name here or a name traceable to a person)…. I live in … (insert small talk here – I know your cousin in Baltimore, etc.) I been reading you prose for about three years and I really like what you wrote on… but in your last post, do you think that …. is ….. I see it slightly different because… do you agree? Instead people don’t give it a second though to dump a disjointed anonymous rant, even a positive one-liner, something they usually don’t have the guts to do face to face. Morons.